Marketers need to understand their category’s dynamics to optimally position themselves and compete effectively. To do this, they must get the consumer’s perspective – because consumers, not industries, are defining today’s markets.
It is clear, that when it comes to connecting meaningfully with audiences on social media, there is still a lot to learn. At Ipsos we’ve been exploring how brands can maximise their impact in this space. Our starting point was in depth examination of the people who are getting it right in order to identify what we can learn from them.
At Ipsos, we believe that side-by-side intelligence boosts brand health trackers like never before. Read this paper to discover what happens when we combine the individual insight benefits gathered from social media data with survey data. Spoiler alert: Done right, you’ll get dynamic, fast, and contextually rich insight, to help unlock our understanding of consumer perceptions and brand associations.
If you’re feeling busy or stressed out as 2016 kicks into gear, you’re not alone. New research from Ipsos reveals that while Americans are feeling more connected than ever, they also feel their lives are more demanding and complex, and many are turning to social media as a means of relief. Find out which apps are best for finding inspiration and tackling your various goals in 2016 by reading the full study here:
It’s essential to maintain critical thinking and to consider contrary viewpoints when we use statistics, especially to understand social media. Numerous studies have tried to identify the “value of a Facebook fan” or the ROI of social media campaigns, but most studies measure ROI as the difference in consumption between fans and non-fans.
Thinking contrarily, we should consider that the more someone consumes a brand, the more likely they are to become a fan. Correlation doesn’t imply causation.
Ipsos statistics published last October showed the fast growth of smartphone adoption with 71% of owners in Hong Kong using social media apps. The smartphone penetration rate is now over 80% among Hong Kong’s Generation Y.
As the digital age has been radically changing the access to information and behaviours of people around the world, Ipsos Healthcare and Ruder Finn Asia Health & Wellness jointly conducted a survey in the last quarter of 2012 to examine how physicians’ online behaviour in the use of digital and social media channels has been transformed.
The proportion of top business executives owning smartphones has rocketed by 25%, now at 85% this year. The number owning tablet computers now stands at 51% the total.