For the second year in a row, we’ve been awarded Gold at the Agency of the Year awards, for Market Research agency of the year.
Millennials are coming of age – the oldest of them are hitting the peak of their economic productivity and their greatest purchasing power.
Conducted in seven African countries, the study paints a picture of motivated, independent and optimistic women who are a driving force in this rapidly developing continent.
New apps and digital services are easy to try. Success, however, is elusive for digital services. You must stand out among 2+ million available Apps and keep users coming back in order to create a sustainable business model. What makes some Apps sticky while others are never seen?
It has never been tougher for brands to touch and move people. We all experience it. Globalisation has resulted in multiplying brands. With digitisation, more content is developed for more channels. How can you make your brand rock? Here are five lessons Ipsos has learned from investigating successful – and not so successful – brand communications.
Market researchers are continually on the quest to understand how consumers react to varied stimuli (e.g., new ideas or concepts, new products, communications or advertising) and how those reactions might reflect in-market behaviors.
I recently facilitated an innovation workshop at a client and things got tense… really tense. And I couldn’t have been happier. We’ll get back to how that’s done in a moment, but let’s start by defining what a tension is.
Brand purpose is a strategic concept which provides a reason for a brand to exist beyond making a profit and encompasses the philosophy behind a brand, and what helps to drive it.
Brands with a purpose that feels too distant from people’s everyday lives may struggle to create those connections. A strong purpose will relate to people in all their spheres of concerns.
A concept test is the stage in the product development process where a detailed description of a product (and its attributes and benefits) is presented to prospective customers or users, to assess their attitudes and intentions toward the product.
Lifeng Liu, CEO Ipsos Asia Pacific, announced today that Darlene Lee will be stepping down and succeeded by Mick Gordon, currently CEO of Ipsos India.