We explore why basing your brand evaluation around people – and the reality of how they choose brands – can help you identify and pursue the best strategy for growth.
The many definitions for Brand Equity cover similar ground.
The many definitions for Brand Equity cover similar ground. At its simplest, Brand Equity is a measure of a brand’s current health, strength or ability to generate sales, or usage, among its target audience. A more complex and financially-based definition of Brand Equity, is the “net present value of the profit stream management expects the brand to generate through time.”