Ipsos MarketQuest

supermarket_233pxIpsos MarketQuest aims at understanding people, markets and brands to drive business growth.

Our experts help their clients identify business opportunities and innovation platforms, define the best positioning for their brands, allocate their Marketing investments and develop winning strategies at the point of sale.

Ipsos is the only global agency with a dedicated practice in this area, under-pinned by a powerful and validated philosophy centered on people and human motivations. Our solutions are based on simplified metrics and always linked to business outcomes, through an extensive usage of workshops and simulations.

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