InnoQuest – InnoSpark on Unique Foods

What do consumers crave when eating at home?

Ipsos InnoQuest asked consumers from 26 countries which foods they were most interested in eating at home, given a choice of unique food options – including artisanal foods, retro foods, and restaurant brands, among others.

Download our latest InnoSpark to find out the answers – and contact us for complimentary access to the data for each country.

We hope you enjoy the latest edition of InnoSpark – a new thought leadership series from Ipsos InnoQuest designed to inspire new ways to think about innovation. Each edition will feature unique ways to approach innovation research, or the latest pulse on what consumers are thinking, or our recent learnings on how to develop better insights, ideas, innovations or products.