Healthcare

StethoscopeIpsos Healthcare is dedicated to understanding the motivations, behavior and influences of the multiple stakeholders driving commercial success in the healthcare industry.

In doing so, we guide pharmaceutical, biotech and medical device companies in building successful brands and optimizing their sales potential.

Our track record of delivering actionable consumer insights includes the following study types:

  • Patient Journey Research
  • Patient Satisfaction Survey
  • EquityVision (Brand Equity)
  • Qualitative – Patient Focus Group, HCP In-depth Interviews
  • KOL/Influencer Identification and Mapping
  • Market Assessment
  • Pricing Strategy
  • Market Sizing and Entry Strategy
  • Sales Force Effectiveness
  • Brand Positioning
  • Customer Segmentation
  • Advertising/Campaign Tracking
  • Social Listening/Community

=> READ IPSOS HEALTHCARE CREDENTIAL

 

Case Studies

Read the case study of Healthcare: Physicians Network Analysis Delivering Clarity in Multi-Stakeholder Markets Market Understanding

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Reports

Online Medical Information – How Much is it Trusted by Consumers? Understanding the Patient Journey The Brave New World of Digital Healthcare What are People Eating? 10 Food Trends of 2014 Physicians Digital Outlook (PDO) Physicians & Consumers Online Behaviour Survey

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