Wallet Allocation Optimizer (WAO!)

Wallet_233pxWallet Allocation Optimizer (WAO!) is the result of comprehensive research and development proving that most of the common measures of customer performance are used in an overly simplified way by many brands and have little connection to real business results.

Ipsos Loyalty’s WAO! provides a creative solution which will help marketers build stronger customer relationships leading to greater business success and more sustainable brands.


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