Shopper Marketing is a fast growing area of marketing as the results offer high Return on Investment with so many decisions made at Point of purchase. Our aim is to help Manufacturer and Retailers sell more through a better understanding of their shoppers behavior.
Explains the extent of planned purchasing at category/brand/SKU level enabling decisions as to when/where to invest.
The Ipsos MarketQuest*Shopper suite of solutions provide the tools to enable both Retailers and Manufacturers to come together to meet the needs of the Shopper.
- Shopper Connections
Shopper Connections enables Trade and Marketing teams to focus on which levers to pull – from pre store to in store levers – in order to maximize sales of a given category or brand in a retailer.
- Shopper Decision Tree
Shopper Decision Tree is Ipsos’global tool that helps manufacturers and retailers to build planograms that align with their strategies. Shopper Decision Tree uncovers shopper patterns and allows for a better understanding of how to develop fixture layouts that fit with the shopper choice mechanism.
- Shopper Sudoku
Shopper Sudoku is Ipsos’global activation tool that helps marketers turn shopper research data into concrete action plans. Shopper Sudoku uses a two-step process: a Kick-Off Workshop that aligns objectives with expectations and an Action Workshop that transforms research findings into precise next steps for improving the shopper experience.
Shop-Alongs are interviews done with pre-recruited shoppers of the relevant target. They perfectly complement the shopper intercepts, uncovering the whys.