Building a Differentiated Value Proposition for Pharma Brands with Empirical Emotional Research
This framework is called Censydiam and is based on a well-established psychological theory of human motivation.
Online Medical Information – How Much is it Trusted by Consumers?
With the proliferation of information on medicine and healthcare on the internet, Ipsos conducted a study to understand what behaviour is exhibited by consumers in Singapore, Hong Kong, Thailand and Japan, when it comes to accessing online medical information.
Understanding the Patient Journey
Innovating for a richer understanding of the patient journey.
The Brave New World of Digital Healthcare
This offers a unique opportunity for pharmas to rethink the tool set provided in marketing communications.
What are People Eating? 10 Food Trends of 2014
Ipsos MORI rounds up the 10 most important trends to impact food and consumer behaviour with regards to snacking, health and wellbeing and style without substance.
Physicians Digital Outlook (PDO)
The analysis of doctor’s behavior and preference in Internet practice.
Physicians & Consumers Online Behaviour Survey
The report examines how physicians’ online behaviour in the use of digital and social media channels has been transformed, its impact on doctor-patient relationship and the role of pharmaceutical companies in the medical information.