Ipsos Healthcare is dedicated to understanding the motivations, behavior and influences of the multiple stakeholders driving commercial success in the healthcare industry.
In doing so, we guide pharmaceutical, biotech and medical device companies in building successful brands and optimizing their sales potential.
Our track record of delivering actionable consumer insights includes the following study types:
|▪ Patient Journey Research||▪ Patient Satisfaction Survey|
|▪ EquityVision (Brand Equity)||▪ Social Listening/Community|
|▪ KOL/Influencer Identification and Mapping||▪ Market Assessment|
|▪ Pricing Strategy||▪ Market Sizing and Entry Strategy|
|▪ Sales Force Effectiveness||▪ Brand Positioning|
|▪ Customer Segmentation||▪ Advertising/Campaign Tracking|
|▪ Qualitative – Patient Focus Group, In-depth Interviews|
Phone +852 2837 8243