Ipsos-PayPal Study: APAC Millennials Confident in Online Cross-border Shopping

Ipsos-PayPal study: Millennials in Asia Pacific are comfortable and confident when it comes to online and cross-border shopping. 65 percent of the millennials surveyed have purchased in a foreign currency, while 33 percent have bought from a website that was not in their native language.

Connected Health: Coming, Ready or Not

Who is using a connected health device and why? Who or what is really influencing uptake? How do doctors, patients and the general public perceive the future of connected health…?

Secrets about Car Purchaser in China

Recently, Ipsos has conducted a survey among current car owners and potential buyers within 3 years in eight cities, including Beijing, Shanghai, Guangzhou, Hangzhou, Xi’an, Wuhan, Shenyang and Chengdu.

In 2015, more than 21 million passenger cars were sold in China, up 7% from the previous year. All of a sudden, the post-1990 generation is now growing up – and buying cars.

Side-by-Side Intelligence: The Power of Social Data in Managing Brand Equity

At Ipsos, we believe that side-by-side intelligence boosts brand health trackers like never before. Read this paper to discover what happens when we combine the individual insight benefits gathered from social media data with survey data. Spoiler alert: Done right, you’ll get dynamic, fast, and contextually rich insight, to help unlock our understanding of consumer perceptions and brand associations.

IPSOS VIEWS: Is the Behavioural Lens Out of Focus?

In this Ipsos Views paper, Pascal Bourgeat takes the helicopter view of behaviour to show that the lens we use is often out of focus and why. He then sets out to show a simpler and clearer view of how (economic) behaviour works from the overlap of various areas of behavioural science, and presents examples from different industry sectors.

Connected Health: Coming, Ready or Not

Who is using a connected health device and why? Who or what is really influencing uptake? How do doctors, patients and the general public perceive the future of connected health…?

Luxury: Case Study – Fashion Brand

 

Tech & Telco: Case Study – Telecom Mystery Shopping Programme

 

Healthcare: Case Study – Market Understanding

Case Study – Property Management

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