Cracking Social: How to Connect Meaningfully with Audiences on Social Media

It is clear, that when it comes to connecting meaningfully with audiences on social media, there is still a lot to learn. At Ipsos we’ve been exploring how brands can maximise their impact in this space. Our starting point was in depth examination of the people who are getting it right in order to identify what we can learn from them.

Ethnography: An Unfiltered View of Reality

Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.

Trends in Food, Beverage & Consumer Insights in China 2016

Ipsos has done a research in 2016 to investigate the top emerging trends of China’s food & beverage consumption and consumer insights from 10 aspects, namely food safety, food health, organic food, package, globalisation, innovation, new channel, energy supplement, snacking and customisation.

Affluent Interest in Summer Travel Is Hitting New Highs

As the summer travel season heats up, the Q2 Ipsos Affluent Barometer reports that a record 72% of Affluents are planning a vacation this summer.

Affluents are also planning to spend more on summer travel compared to last year. Their enthusiasm for travel is reflective of broader trends that demonstrate their increasing willingness to invest time, money and effort into experiences and leisure pursuits.

The New Lubricant Trade in ASEAN – A Promising New Era

Global lubricant markets have seen a dramatic rebound since the global economic recession of 2008-2009. At that time, global demand dipped to its lowest point since the latter half of the 20th century, but has since surpasses its previous high mark set in 2007. One of the key drivers of this rebound can be attributed to Asia, where the developing economies of emerging markets are fueling the rising demand for lubricants.

Reactions to Brexit across 16 Countries

A major new Ipsos survey across 16 countries provides an insight into how major countries have reacted to Brexit, and what comes next for Britain and the EU. The survey, among online adults aged under 65 in in Belgium, France, Britain, Germany, Hungary, Italy, Poland, Spain, Sweden and seven non-European countries (Canada, US, Japan, Russia, India, Australia and South Africa) provides our first measure of international public opinion.

Ipsos-PayPal Study: APAC Millennials Confident in Online Cross-border Shopping

Ipsos-PayPal study: Millennials in Asia Pacific are comfortable and confident when it comes to online and cross-border shopping. 65 percent of the millennials surveyed have purchased in a foreign currency, while 33 percent have bought from a website that was not in their native language.

Connected Health: Coming, Ready or Not

Who is using a connected health device and why? Who or what is really influencing uptake? How do doctors, patients and the general public perceive the future of connected health…?

Secrets about Car Purchaser in China

Recently, Ipsos has conducted a survey among current car owners and potential buyers within 3 years in eight cities, including Beijing, Shanghai, Guangzhou, Hangzhou, Xi’an, Wuhan, Shenyang and Chengdu.

In 2015, more than 21 million passenger cars were sold in China, up 7% from the previous year. All of a sudden, the post-1990 generation is now growing up – and buying cars.

Side-by-Side Intelligence: The Power of Social Data in Managing Brand Equity

At Ipsos, we believe that side-by-side intelligence boosts brand health trackers like never before. Read this paper to discover what happens when we combine the individual insight benefits gathered from social media data with survey data. Spoiler alert: Done right, you’ll get dynamic, fast, and contextually rich insight, to help unlock our understanding of consumer perceptions and brand associations.