Zou san, too busy for breakfast?

According to the latest Ipsos global survey among consumers in 26 countries, foods from a wide variety of regions or cultures are now favoured at home – including artisanal or retro food and foreign brands, among others.

Hong Kong has a diverse culture and an East-meets-West character. Its hustle and bustle lifestyle is probably one of Hong Kong’s claims to fame aside skyscrapers and shopping paradise.

Global consumers crave foreign fare and handmade care

Foods from different regions or cultures – as well as artisanal foods – were the top choices among global consumers who were asked to express their interest in a variety of unique food products to be eaten at home.

However, local palettes proved to be quite unique, with our food choices piquing different levels of interest from different countries.

In the mood for wine: Hong Kong’s new love affair

With a glass of a fullbodied Bordeaux now easier to come by than a cup of a potent baijiu, the Hong Kong wine market has experienced strong growth in recent years.

This paper will explore some of the key drivers of that growth as well as recent trends of the oenophilia spreading across the city.

How to Identify Great Ideas Before your Competitors

If you’ve worked in new product development long enough, you’ve probably had to defend soundly researched ideas that didn’t seem very inspirational, but hey, they tested well. Or, you might have found yourself in the awkward position of trying to explain how a product that didn’t test well tuned into a runaway success.

The Brave New World of Digital Healthcare

Success in the increasingly digital world for pharmaceutical companies means not only significantly increasing their investment in digital marketing strategies (including websites, e-marketing, social media and healthcare digital applications and services) but also adopting a different orientation to engage and interact with patients on an unprecedented scale.

InnoQuest – InnoSpark on Packaging

The latest InnoSpark titled “Global Consumers Willing to Fork Out More for Fresh and Sustainable Packaging” is available. This edition features latest pulse on what consumers are thinking when it comes to food and beverage packaging.