Faster, brighter, smarter – and we still want more

Almost unnoticed, those of us fortunate enough to reside in Thomas Friedman’s “flat world” have undergone a remarkable technological evolution in our day-to-day activities. Imperceptibly, we’ve digitized our daily lives and now expect continuous connectivity.

Since the world of market research is all about how to effectively and efficiently access consumers, this has introduced both challenges of lower response rates and consumers who are both more difficult to find and more challenging to engage.

Poll: What makes Asians happy?

Asia Pacific – In a recent poll to understand the happiness levels in Asia and its contributing factors, Ipsos finds that the top 3 factors of those who said they are happy include their relationship with their partner or spouse (45%).

China Luxury Forecast

Ipsos/ Ruder Finn China Luxury Forecast 2014 is in its fifith year and provides an annual analysis of key trends in the luxury sector in Mainland China and Hong Kong.

APAC Affluent Back to Growth – Ipsos PAX Study

HONG KONG – Global Market Research firm Ipsos today release the 2013 PAX survey results, Asia’s most comprehensive survey of the upscale affluent market covering 11 countries across the region.

The importance of agent engagement when introducing a contact centre CEM solution

When measurement tools within the business are not used constructively, a CEM tool can quickly be viewed by the agents as another stick by which they can be beaten.

Turning celebrity endorsements into a valuable investment

In an era of modern advertising, endorsement is no longer asking a super star to appear on TV, telling the audience how good the product is. Nowadays, it is more about generating cut-through, triggering re-transmission, and persuading consumers they could experience the brand as the celebrity did.

It is about integrating the celebrity into your current marketing strategy – and especially your branding – via matching brand personality with target segment.

Growing global middle class: Redefining what Premium means

Since 2001, an additional 400 million workers have joined the ranks of the middle- class. Beneath the top-line figures are significant shifts in consumption dynamics, which we have been tracking since 2005 using a combination of questionnaires and in-depth interviews to create a detailed portrait by income level, age profile, geographic location, and shopping behavior.

Leveraging the social media paradox

It’s essential to maintain critical thinking and to consider contrary viewpoints when we use statistics, especially to understand social media. Numerous studies have tried to identify the “value of a Facebook fan” or the ROI of social media campaigns, but most studies measure ROI as the difference in consumption between fans and non-fans.

Thinking contrarily, we should consider that the more someone consumes a brand, the more likely they are to become a fan. Correlation doesn’t imply causation.

Optimizing advertising ROI in Asia Pacific

Given the current economic times, marketers are looking to optimize every dollar invested that support brands so as to maximize any competitive advantage they can.

In reviewing TV advertising response together with media buying practices throughout Asia Pacific, we see considerable potential for improving advertising ROI across the region.

American Apparel Brands Craze in Hong kong

Since American traders moved to Hong Kong in 1842 following the First Opium War, American brands have proliferated to include Levi’s, Calvin Klein, GAP and DKNY. The enthusiasm for American apparel brands has continued with American Eagle Outfitters and 7 for all Mankind entering the market in recent years.

But the craze for American clothing brands soared with the grand opening of the Abercrombie & Fitch (A&F) flagship store in Aug 2012 in Central.