Growing global middle class: Redefining what Premium means

Since 2001, an additional 400 million workers have joined the ranks of the middle- class. Beneath the top-line figures are significant shifts in consumption dynamics, which we have been tracking since 2005 using a combination of questionnaires and in-depth interviews to create a detailed portrait by income level, age profile, geographic location, and shopping behavior.

Leveraging the social media paradox

It’s essential to maintain critical thinking and to consider contrary viewpoints when we use statistics, especially to understand social media. Numerous studies have tried to identify the “value of a Facebook fan” or the ROI of social media campaigns, but most studies measure ROI as the difference in consumption between fans and non-fans.

Thinking contrarily, we should consider that the more someone consumes a brand, the more likely they are to become a fan. Correlation doesn’t imply causation.

Optimizing advertising ROI in Asia Pacific

Given the current economic times, marketers are looking to optimize every dollar invested that support brands so as to maximize any competitive advantage they can.

In reviewing TV advertising response together with media buying practices throughout Asia Pacific, we see considerable potential for improving advertising ROI across the region.

American Apparel Brands Craze in Hong kong

Since American traders moved to Hong Kong in 1842 following the First Opium War, American brands have proliferated to include Levi’s, Calvin Klein, GAP and DKNY. The enthusiasm for American apparel brands has continued with American Eagle Outfitters and 7 for all Mankind entering the market in recent years.

But the craze for American clothing brands soared with the grand opening of the Abercrombie & Fitch (A&F) flagship store in Aug 2012 in Central.

Zou san, too busy for breakfast?

According to the latest Ipsos global survey among consumers in 26 countries, foods from a wide variety of regions or cultures are now favoured at home – including artisanal or retro food and foreign brands, among others.

Hong Kong has a diverse culture and an East-meets-West character. Its hustle and bustle lifestyle is probably one of Hong Kong’s claims to fame aside skyscrapers and shopping paradise.

Global consumers crave foreign fare and handmade care

Foods from different regions or cultures – as well as artisanal foods – were the top choices among global consumers who were asked to express their interest in a variety of unique food products to be eaten at home.

However, local palettes proved to be quite unique, with our food choices piquing different levels of interest from different countries.

In the mood for wine: Hong Kong’s new love affair

With a glass of a fullbodied Bordeaux now easier to come by than a cup of a potent baijiu, the Hong Kong wine market has experienced strong growth in recent years.

This paper will explore some of the key drivers of that growth as well as recent trends of the oenophilia spreading across the city.

How to Identify Great Ideas Before your Competitors

If you’ve worked in new product development long enough, you’ve probably had to defend soundly researched ideas that didn’t seem very inspirational, but hey, they tested well. Or, you might have found yourself in the awkward position of trying to explain how a product that didn’t test well tuned into a runaway success.

The Brave New World of Digital Healthcare

Success in the increasingly digital world for pharmaceutical companies means not only significantly increasing their investment in digital marketing strategies (including websites, e-marketing, social media and healthcare digital applications and services) but also adopting a different orientation to engage and interact with patients on an unprecedented scale.

InnoQuest – InnoSpark on Packaging

The latest InnoSpark titled “Global Consumers Willing to Fork Out More for Fresh and Sustainable Packaging” is available. This edition features latest pulse on what consumers are thinking when it comes to food and beverage packaging.