Applied Behavioral Science, The Sequel

What is Behavioral Science? What are some principles that are commonly applicable in the market research context? How does Ipsos leverage Behavioral Science in designing, analyzing, interpreting and activating customer experience research?

2015 MRIC Talent Report

MRIC Group releases today the “2015 MRIC Talent Report” based on results of MRIC Group’s fifth annual Talent Survey, conducted in partnership with Ipsos.

Motivations to Relocate: Life and Environment Quality More Important Than Ever

MRIC Group releases today the “2015 Talent Mobility Briefing” based on results of MRIC Group’s fifth annual Talent Survey, conducted in partnership with Ipsos.

Enterprise Feedback Management

There has been much talk about Enterprise Feedback Management in recent times, but to many, it may be difficult to understand how to achieve real business success with it. This paper is designed to provide an overview and explain how, when deployed correctly…

Case Study: Leading shopping mall in Hong Kong

To understand the changing needs of the key customer segments and their behaviours in relation to the client’s brand and competitors

Keys to Leadership Success in Hong Kong and China

Dragonfly Group and Ipsos decided to partner in 2012 to investigate managers’ evaluations of corporate leaders in China and Hong Kong.

The Power of Employer Branding

With unemployment rates in most APAC countries under 5%, employees’ confidence in their ability to easily find another job is predictably high.

Trends and Challenges of the Market Research Industry – Outlook for 2020

The market research industry faces new challenges as a result of technological and social change. What, in your opi­nion, are the main trends – risks and opportunities – in the market research industry? What direction is it going in – key­word: Market research in 2020? Read More

The Culture of Service Appreciation in Hong Kong

The Culture of Service Appreciation in Hong Kong Survey Report 2013 provides an analysis of key trends of service appreciation in the Customer Services sector in Hong Kong, surveying over 1,000 customers and employees from the customer services sector.

Challenges for the Financial Services Industry in Hong Kong and APAC

Mark Kidd, Associate Director at Ipsos Loyalty, talks about the latest challenges for the Financial Services Industry in Hong Kong and the region.