This is the sixth edition of the Hotels.com™ Chinese International Travel Monitor (CITM), which takes a comprehensive look at the impact on global travel by mainland Chinese travelers.
UCT Unilever Institute of Strategic Marketing has partnered with Ipsos to uncover a mass of information about a market that makes up more than 100 million people in Sub-Saharan Africa – the Urban Middle Class.
A challenge that market research is increasingly facing is why, in a world where behavioural science apparently suggests that are limits to what consumers tell us, do we continue to ask questions?
This new white paper examines how data science techniques are being used in media measurement to provide clients with better quality information, while keeping the burden on respondents to a minimum.
The everyday concerns of the global population are the focus of one of Ipsos’ flagship global surveys. Each month we ask an online sample of over 18,000 citizens in more than 25 countries1 about the key issues they believe are facing their country, asking them to pick up to three from a diverse array of topics, ranging from unemployment to access to credit.
What is Behavioral Science? What are some principles that are commonly applicable in the market research context? How does Ipsos leverage Behavioral Science in designing, analyzing, interpreting and activating customer experience research?
It has never been tougher for brands to touch and move people. We all experience it. Globalisation has resulted in multiplying brands. With digitisation, more content is developed for more channels. How can you make your brand rock? Here are five lessons Ipsos has learned from investigating successful – and not so successful – brand communications.
This international review covers a range of health issues including patient experience and expectations, behavioural interventions, the importance of health literacy, and the opportunities and challenges of ageing populations.