Affluent Survey Asia 2016

Ipsos Connect organised two launch events for the 2016 Affluent Survey Asia Pacific, in Hong Kong and Singapore.

The study provides a comprehensive overview of media consumption and product usage for this elusive and important group, which accounts for the top 18% by income of the population in the region.

Digital Advertising – Measure the Metrics That Matter

Many studies have shown no link between sales and click through rate, yet according to eMarketer it is one of the top 5 ways in which advertisers and publishers evaluate native mobile ad campaigns. Marketers need to be clear on their desired brand impact and the role of communications to help achieve this.

Ipsos Encyclopedia – Brand Equity

The many definitions for Brand Equity cover similar ground.

Definition

The many definitions for Brand Equity cover similar ground. At its simplest, Brand Equity is a measure of a brand’s current health, strength or ability to generate sales, or usage, among its target audience. A more complex and financially-based definition of Brand Equity, is the “net present value of the profit stream management expects the brand to generate through time.”

Building Stronger Brands

Brands exist in a constantly changing world. But the role brands play in people’s lives has not changed and people themselves change more slowly.

There is ample evidence to show that, even when conditions are in constant flux, the way humans gather and process information and make choices is more constant. For businesses, understanding people provides a relatively stable strategic anchor. There are also significant new approaches based on neuroscience and behavioural psychology that mean we know more about human decision processes than ever before.

Emotion, Attention and Memory in Advertising

How can brand campaigns leverage the interplay of attention, memory and emotion to influence people’s choices? We have always known that stories with the ability to stir our emotions get remembered. They also have the capacity to influence our behaviour.

New Ipsos Study – “What Worries the World”

The new Ipsos study “What Worries the World” is an online survey of adults aged under 65 in Argentina, Australia, Belgium, Brazil, Canada, China, France, Britain, Germany, Hungary, India, Israel, Italy, Japan, Mexico, Poland, Peru, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Turkey and the United States.

Ipsos Connect Launches Connect:Live

With advertisers spending more of their campaign budgets in online video and Facebook growing rapidly as a preferred platform, Ipsos Connect has developed Connect:Live to help clients select the best creative to launch and measure the brand impact of their live campaign buys.

Micro-Target or Target Everyone? Balancing Reach with Precision in Your Media Strategy

What is the best way to get the right amount of reach but also the right precision? Some marketers are seduced by the promise of micro-targeted precision through digital media spend. Others go broad and target everyone. What is the right balance for your brand? Frustrating though it may be – the answer is “it depends”.

Commercial Drones (UAVs) In Agribusiness – Opportunities and Challenges in Asia – M2M

This presentation will highlight the key trends for drones in crop management as well as major drivers affecting potential adoption and growth for agriculture drones.

[SPOTLIGHT SESSION] Commercial Drones (UAVs) in Agribusiness – Opportunities and Challenges in Asia (FREE for members)

This presentation will highlight the key trends for drones in crop management as well as major drivers affecting potential adoption and growth for agriculture drones.