An Efficient Alternative to Concept Optimization

We are all familiar with the empirical tools used to evaluate concepts, optimize the words and phrases, and forecast sales. But these fail to examine it from a real life perspective: what do consumers want from the concept or, more specifically, what is the best combination of elements to include in a concept? Read this paper for exciting details about an alternative optimization solution that doesn’t favor close-in ideas and actually rewards uniqueness.

Self-Storage Development and Investment Opportunities in Greater China

Taiwan shows strong potential to develop a sizable self-storage industry, write Ipsos Business Consulting in Inside Self-Storage International magazine. Driving consumer awareness of the service will be key to the industry expand beyond the current 18 brands operating 75 locations within the capital, Taipei, to other cities in the country. Doing so will help the market will grow by 20% over the next three-to-five years. Get in touch with our self-storage experts at hongkong.bc@ipsos.com

Ethno+graphy

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Qual Lites and Qual Probes

What is Quick Turnaround Qual? Here are the key benefits…

Join Ipsos InnoQuest at ESOMAR Asia Pacific

Ipsos InnoQuest will be speaking at the upcoming ESOMAR Asia Pacific conference, which will take place May 11th – 13th in Jakarta.

October – New Ipsos Archetypes Offer Deeper Insight into CPG Innovations

To help marketers better gauge the success potential of their latest innovations, Ipsos InnoQuest, the innovation and forecasting experts at Ipsos, has developed a new Archetype IQ System for classifying consumer packaged goods innovations into 12 Archetype profiles.