Ipsos PEEL is about going beneath the surface – to the techniques Ipsos is pursuing and the concepts we are exploring to discover fresh knowledge and insights that can inform better decisions and drive business growth.
Time-starved customers are less and less willing to provide feedback in traditional ways. Venture capitalists are funding specialist software companies with hundreds of millions of dollars to address company and customer needs alike under the name of enterprise feedback management, or EFM. Yet even with this mounting popularity, confusion about what EFM is and how […]
You are cordially invited at the launch of the 17th PAX survey. The one and only survey of Asia’s affluent population. PAX is Asia’s reference survey for reaching the region’s affluent consumers. It provides a comprehensive overview of media consumption and product usage for this elusive and important group, which accounts for the top 20% […]
While all great products start with great ideas, the contrary is often untrue. The key is using better information to make better decisions. But which options will give you the best return? How can customer insights help your organization respond faster and more relevantly to evolving customer expectations? Please join Ipsos Hong Kong’s latest client […]
Ipsos HK Client Seminar – Tuesday 2nd July 2013 At Ipsos ASI, we’re using mobile research to understand real-time reaction to advertising and brand experiences. Join this client seminar to find out how we’re helping our clients to optimize brand touch-points by measuring ‘in the moment’ reactions using our new smartphone app. Liz Musch, Global […]
How do Hong Kong employees feel about their workplace? Are they loyal? Are they motivated? How do they compare to employees in the region? Employee research expert JB Aloy will present exclusive data from Ipsos’ reference study among employees worldwide. Best research practices will be shared with the audience in this interactive 60 minute session. […]
With the ever growing fragmentation of media and increased competition for limited consumer attention, now more than ever it is critical that you achieve maximum return on your advertising investment. In this expert review of global and HK advertisements, delegates learnt some fundamental techniques to help achieve increased return on investment (ROI) from your marketing […]
Contact Centres are one of the most important and heavily used customer touchpoints within many organisations. They do however, often have a negative reputation and are often thought to have some serious issues attached to them: Information gathered via the Contact Centres is not timely or actionable enough First Call Resolution is low – leading […]