What Worries the World?

The everyday concerns of the global population are the focus of one of Ipsos’ flagship global surveys. Each month we ask an online sample of over 18,000 citizens in more than 25 countries1 about the key issues they believe are facing their country, asking them to pick up to three from a diverse array of topics, ranging from unemployment to access to credit.

Applied Behavioral Science, The Sequel

What is Behavioral Science? What are some principles that are commonly applicable in the market research context? How does Ipsos leverage Behavioral Science in designing, analyzing, interpreting and activating customer experience research?

Ipsos Wins Gold at 2017 Market Research Agency Award in Hong Kong

For the second year in a row, we’ve been awarded Gold at the Agency of the Year awards, for Market Research agency of the year.

Ipsos SMX 2017 #Charity Water Campaign

663 million people in the world live without clean water.

Conquering Complexity: The Coming Revolution in Oncology Biomarker Testing

When it comes to the fight against cancer, we are on the cusp of a revolution. In this article, Pieter De Richter – Ipsos Healthcare’s Head of Oncology Molecular Diagnostics – explores how cancer treatment will change in the coming decades.

Brand Risk in the New Age of Populism

In an era where politics often overtakes the best cared-for brands, how do responsible stewards prepare their organizations to navigate ideological consumers?

The Millennial Influence in Asia – 2017

How Millennials of Asia will shape tomorrow’s payments landscape.

“African Women” Ipsos Study: Women as Key Drivers of the African Economy

Conducted in seven African countries, the study paints a picture of motivated, independent and optimistic women who are a driving force in this rapidly developing continent.

5 Golden Rules for Sticky Apps

New apps and digital services are easy to try. Success, however, is elusive for digital services. You must stand out among 2+ million available Apps and keep users coming back in order to create a sustainable business model. What makes some Apps sticky while others are never seen?

Make your Brand Rock-5 Tips to Rock your Communications

It has never been tougher for brands to touch and move people. We all experience it. Globalisation has resulted in multiplying brands. With digitisation, more content is developed for more channels. How can you make your brand rock? Here are five lessons Ipsos has learned from investigating successful – and not so successful – brand communications.