Socializing your Approach to Product Development & Testing

Market researchers are continually on the quest to understand how consumers react to varied stimuli (e.g., new ideas or concepts, new products, communications or advertising) and how those reactions might reflect in-market behaviors. This, of course, is the reason why custom survey data have played such a critical role in driving marketing strategies historically. And while techniques have evolved to better capture and analyze survey data, there are very important changes happening around us that suggest a need to move beyond survey data. Our research methods must evolve to better reflect today’s consumer and the marketplace in which brands and products need to be successful. We can see this evolution with the greater focus on behavioral sciences, the role of neuro, mobile and passive data capture.

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