An Efficient Alternative to Concept Optimization

C3fBVFTWcAAh1DoWe are all familiar with the empirical tools used to evaluate concepts, optimize the words and phrases, and forecast sales. But these fail to examine it from a real life perspective: what do consumers want from the concept or, more specifically, what is the best combination of elements to include in a concept? Read this paper for exciting details about an alternative optimization solution that doesn’t favor close-in ideas and actually rewards uniqueness.

In a nutshell, InnoConstruct can:

  • Determine the best combination of elements to include in the concept – insight, benefits, price, RTB, etc
  • Estimate trial potential
  • Examine ‘What If’ situation (in case the best combination is not possible or too costly to produce)
  • Run a volume forecast on the optimized concept

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