We are all familiar with the empirical tools used to evaluate concepts, optimize the words and phrases, and forecast sales. But these fail to examine it from a real life perspective: what do consumers want from the concept or, more specifically, what is the best combination of elements to include in a concept? Read this paper for exciting details about an alternative optimization solution that doesn’t favor close-in ideas and actually rewards uniqueness.
In a nutshell, InnoConstruct can:
- Determine the best combination of elements to include in the concept – insight, benefits, price, RTB, etc
- Estimate trial potential
- Examine ‘What If’ situation (in case the best combination is not possible or too costly to produce)
- Run a volume forecast on the optimized concept