Brands exist in a constantly changing world and, at the same time, human behaviour is undergoing a revolution – which makes it challenging to manage a brand. In the end, in order for brands to grow they need to attract more people, more easily and more often. Yet, how can you ensure that more people will buy your brand more often and more easily?
This new white paper from Ipsos Marketing, demonstrates Ipsos’ thinking on how people make brand decisions – based on our R&D as well as key principles from behavioral economics. Co-authored by Douwe Rademaker, Global CEO Ipsos MarketQuest, and Ben Joosen, Censydiam Director, the paper also offers clients specific guidance for growing their brands based on our R&D learnings. This will be appearing on Ipsos.com tomorrow.
The report is now available for download.