• Ad of the Month: The Power of Music
  • Hotel & Travel: Case Study – Guest Satisfaction Survey
  • Financial Services: Case Study – Brand Health
  • Press Release: Ipsos Wins Gold at 2016 Market Research Agency Award in Hong Kong
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Ad of the Month: The Power of Music

Some ad jingles are among the most contagious tunes ever produced. I recently re-discovered an old ad for 金龜嘜萬里望花生 (Sze Hing Loong Ladybird roasted & salted peanuts), the jingle from which had been looping in my head for a while, its catchy rhythm and simple lyrics still linking me back to the brand after such a long time.

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Industry Expertise

As a Market Research leader in Hong Kong and APAC, dedicated experts possess unparalleled experience and insights in key industry sectors